Ahead of a Girl Power Concert in Taichung, Esther Veronin traces her journey from starting out in Taiwan’s male-dominated entertainment industry to becoming a feminist icon.

The News Lens
Date: 2018/04/19
By: Jocelle Koh

Credit: Meimeiwawa Multimedia

“Okay, I’m ready”, says Esther Veronin, two minutes after I had turned on some music while waiting for her to finish up. Straightforward and no-nonsense even in the middle of an Adele song (EVERYONE has time for an Adele song), the 31-year-old heads Meimeiwawa Multimedia, a Taiwanese lifestyle entertainment and media production company.

She begins by recounting Meimeiwawa’s story as we lounge on floor chairs in the startup’s comfortable meeting space. Along with her sister and co-founder, the singer-songwriter Lara Veronin, Esther leads a team of six women who cover everything from artist management to video production.

The team has independently released over 200 videos and garnered hundreds of thousands of views on their YouTube channels, successfully executed a landmark NT$1 million (US$34,000) crowdfunding campaign and received accolades for their visual works at various film festivals in Taiwan and in the U.S.    [FULL  STORY]