Local tech firm announced as the sponsor of Taipei 101 fireworks

The China Post
Date: December 2, 2015
By: CNA

TAIPEI — Taipei 101 announced Tuesday that local technology company

Taipei 101 president Chou Te-yu (周德宇), right, and BungBungame Chairman Santai Hsu (徐三泰) pose for a photo at a press conference in Taipei, yesterday. Taipei 101 announced that the local technology company has agreed to sponsor the skyscraper's annual fireworks show this year. (CNA)

Taipei 101 president Chou Te-yu (周德宇), right, and BungBungame Chairman Santai Hsu (徐三泰) pose for a photo at a press conference in Taipei, yesterday. Taipei 101 announced that the local technology company has agreed to sponsor the skyscraper’s annual fireworks show this year. (CNA)

BungBungame Inc. (戲智科技) has agreed to sponsor the skyscraper’s annual fireworks show this year.

“As Taiwan’s tallest building, Taipei 101 has tried to showcase several Taiwanese brands and the glory of Taiwan on a world stage,” BungBungame said in a statement, expressing its hope of making its brand more visible around the globe through the fireworks show.

The announcement came after a search that started in June for a suitable sponsor willing to put up NT$45 million (US$1.38 million) to cover the cost of the skyscraper’s 11th annual fireworks show to welcome in the new year.

Themed “Nature is Future,” the display is being designed to show images of fish and plants to raise environmental awareness. At 238 seconds, it will be the longest since the skyscraper’s formal inauguration on Dec. 31, 2004, according to Taipei 101.

BungBungame was established in 2008 as a software developer and has created several apps for devices across the Android, iOS and Windows platforms. It began selling tablets and smartphones in 2012 and has set up operations in the United States, the United Kingdom and Japan.

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