Sports brands see women’s market surging in Taiwan

Want China Times
Date: 2015-04-04
By: CNA

Major sports brands have seen increasing potential in the women’s market in Taiwan,

Women work out at an Adidas exercising event in Taipei, March 29. (Photo courtesy of Adidas)

Women work out at an Adidas exercising event in Taipei, March 29. (Photo courtesy of Adidas)

launching female-exclusive events to tap into this less-traditional consumer base.

Adidas, which has been holding a women’s training camp since March 28 for a month-long shopping campaign, said the event has attracted nearly 4,000 attendants as of Thursday.

While most of the training programs are free, tailored services including photo shoots, make-up and health product sampling are especially popular, the sports brand said.     [FULL  STORY]

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