Want China Times
Major sports brands have seen increasing potential in the women’s market in Taiwan,
launching female-exclusive events to tap into this less-traditional consumer base.
Adidas, which has been holding a women’s training camp since March 28 for a month-long shopping campaign, said the event has attracted nearly 4,000 attendants as of Thursday.
While most of the training programs are free, tailored services including photo shoots, make-up and health product sampling are especially popular, the sports brand said. [FULL STORY]