Taipei 101 finds sponsor for fireworks show

Focus Taiwan
Date: 2015/11/30
By: Milly Lin, Bernie Chiu and Lilian Wu

Taipei, Nov. 30 (CNA) Taipei 101 has finally found a sponsor for its 2016 New Year’s 50737601fireworks show after a long search, but the company’s name will not be announced until Tuesday, Michael Liu (劉家豪), spokesman of the landmark building, said Monday.

Liu said the sponsor is a Taiwanese enterprise that identifies with this year’s theme of “Nature is Future” and will provide the NT$45 million (US$1.38 million) the show will cost.

Taipei 101 started its annual fireworks show in 2004 and will be staging the spectacular extravaganza for the 11th time this year.

The rising cost of the fireworks display and the sluggish economy this year had made it difficult to find a sponsor, Liu said.     [FULL  STORY]

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