SUCCESSFUL BLITZ:Spending by Taishin International Bank credit card customers at 17Life increased by 170% annually to US$1.67 million during a recent 29-day campaign
Date: Dec 03, 2015
By: Ted Chen / Staff reporter
Taishin International Bank (台新銀行) yesterday said that its collaboration with 17Life had propelled credit-card spending at the online-to-offline platform by nearly twofold during a 29-day campaign that began in the middle of October.
Customers voted with their wallets on 17Life, an e-commerce marketplace focused on selling group discount coupons and crowned 30 award-winning restaurants and hotels who topped their peers in sales.
During the campaign, spending by more than 520,000 Taishin International Bank credit-card holders at 17Life surged 170 percent annually to NT$55 million (US$1.67 million), and drove up traffic to the online marketplace by 7 million visits. Two popular hot pot restaurants that had garnered top votes reported NT$9 million in sales during the period. [FULL STORY]