Car vendors launch promotion campaigns to reach annual sales goal

Focus Taiwan
Date: 2015/11/08
By: Tien Yu-pin and Frances Huang

Taipei, Nov. 8 (CNA) Car vendors in Taiwan said Sunday that they have kicked off

(CNA file photo)

(CNA file photo)

promotional campaigns to take advantage of the traditionally strong fourth quarter and reach the annual sales target for Taiwan’s market as a whole of 420,000 vehicles.

The local car market has showed signs of recovering in October because of peak season effects, and car vendors want to use attractive promotions to push sales higher in the last two months of the year.

In October, car sales in Taiwan rose 28 percent from a slump in September to 32,000 units. In the first half of September, buying interest was dampened by the ghost month on the lunar calendar, which fell on Aug. 14-Sept. 12.

Consumers in Taiwan tend not to purchase big-ticket items, such as cars and homes, during ghost month to avoid bad luck.     [FULL  STORY]

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