Date: March 10, 2016
Religious groups in Taiwan are calling for a boycott of McDonald’s after the
fast food giant premiered a commercial they say promotes “gay issues.”
The minute-and-a-half ad features a boy coming out to his father by writing, “I like boys” on a McCafe coffee cup and sliding it across the table.
The father initially seems upset, and walks away. But he quickly returns with his own coffee cup and writes, “I accept that you like boys.” Music swells and the son cries tears of joy. The spot closes with the tag, “Let there be more warmth in conversations.”
On YouTube the ad has over 6,900 likes and has been viewed 1.6 million times. According to the Shanghaiist, the spot has received “mostly positive” feedback from local viewers.
But the Alliance of Taiwan Religious Groups for the Protection of Family is condemning the ad, saying it promotes homosexual behavior.
“Because McDonald’s is frequented by many children, it is especially important to oppose the promotion of same-sex behavior,” Chang Shou-yi of the Alliance of Taiwan Religious Groups for the Protection of Family, told Taiwanese media. Chang accused McDonald’s of “openly promoting gay issues” and mis-educating children on sexual behavior. [FULL STORY]