The ads feature the mountain town of Jiufen and tea gardens in Taiwan
Taiwan News
Date: 2018/12/05
By: Huang Tzu-ti, Taiwan News, Staff Writer
Taiwan promotes tourism with picturesque ads at Paris train station (Photo/CNA)
TAIPEI (Taiwan News) – Two eye-catching advertisements featuring landscapes of Taiwan’s tea gardens and the tourist attraction of Jiufen (九份) have been put up at the Gare de l’Est, or Station of the East, one of the major terminals in Paris, as part of Tourism Bureau’s effort to lure European visitors.
Taiwan has seen a total of 43,257 arrivals from France between January and October this year, a 12.82 percent year-on-year rise, making the country the third-largest European source of inbound tourism, which can translate to considerable commercial potential, according to the Taipei Tourism Office in Frankfurt, Germany.
With the train station serving as a transit hub for a significant number of commuters and visitors traveling to other European countries, the ads will help market Taiwan beyond borders, the Office believes.
The ads, hanging high in the lobby of the station at conspicuous places, read “Discover the unique culture and charming towns of Taiwan,” and “Experience the unforgettable encounters” in French, reported CNA. [FULL STORY]
