Taiwan Today
Date: February 25, 2016
Taiwan is expanding its presence in the global wedding and couture dress
Beautiful and stylish gowns continue providing growth momentum for Taiwan’s wedding and couture dress industry. (Courtesy of PFI)
supply chain on the strength of high-quality and innovative products.
One of the firms leading the charge is New Taipei City-headquartered Pretty Fashions Inc., a major supplier for big names like Pronovias from Spain and David’s Bridal from the U.S.
Founded in 1989 as an original design manufacturer of dresses, PFI started mass production eight years later at factories in Myanmar, Sri Lanka, Vietnam and mainland China. In 2015, the company sold 600,000 units for NT$1.6 billion (US$47.7 million), comprising 18 percent of the global market.
PFI Chairman Huang Wen-jen said the secret to the firm’s success is creativity and market awareness. “We come up with 1,500 to 2,000 new designs per year, and always keep an eye on the latest consumer and fashion trends.” [FULL STORY]
