Taiwan’s ‘Strawberry Generation’ Reaches Out To The Young And Trendy

NPR
Date:  December 8, 2015
By: Elise Hu

Taiwan’s millennials are known as the “strawberry generation,” and it’s not a

Taiwanese-Australian entrepreneur Jimmy Yang (left) spends much of his time at his Taipei restaurant and bar, Woolloomooloo. Many younger Taiwanese are focused on work they see as creative and innovative.   Elise Hu/NPR

Taiwanese-Australian entrepreneur Jimmy Yang (left) spends much of his time at his Taipei restaurant and bar, Woolloomooloo. Many younger Taiwanese are focused on work they see as creative and innovative. Elise Hu/NPR

compliment.

In their own eyes, the millennials are helping to turn the capital city Taipei into something hipper, a place that embraces creativity and innovation. Some have gone as far as calling the city Taiwan’s answer to Portland, Ore.

But an older generation of Taiwanese, who helped fuel the country’s export-driven economy, sees the youngsters as soft and easily bruised. Hence, the “strawberry generation,” a disparaging way of saying they don’t work hard. You know, like their parents did.

But that’s not what Jimmy Yang thinks. He has a spacious, two-story independent bar, restaurant and coffee shop called Woolloomooloo, and that’s where you’ll find him on most nights.      [FULL  STORY]

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