Acer, Asustek suffer slump in EMEA PC market in Q2: IDC

Focus Taiwan
Date: 2015/07/20
By: Jeffrey Wu

Taipei, July 20 (CNA) The top two Taiwanese personal computer brands recorded sharp shipment declines in Europe, the Middle East and Africa (EMEA) region in the second quarter of 2015, as the overall market continued to suffer from weak demand, according to tech research firm IDC.

The total PC shipments in the EMEA region reached 17.2 million units in the April-June quarter, posting a 21.6 percent decline year-on-year, the IDC said in a July 17 report.

Taiwan’s Asustek Computer Inc. (華碩) climbed to fourth place in the EMEA PC rankings, but its shipments declined in line with the market at 21.1 percent year-on-year.

IDC said that Asustek’s limited volume of low-cost PCs shipped with Microsoft Corp.’s “Windows 8.1 with Bing” operating system reduced the vendor’s exposure during this quarter.     [FULL  STORY]