Acer to sell energy drink with aim of becoming lifestyle brand

Focus Taiwan
Date: 06/26/2020
By: Jeffrey Wu and Frances Huang

Taipei, June 26 (CNA) Acer Inc., one of Taiwan's leading PC vendors, which is making efforts to transform itself from a pure PC brand to a "lifestyle" brand, has set up a new drinks business division and will put its own energy drink on sale in July.

Acer Chairman Jason Chen (陳俊聖) told reporters earlier this week that Acer is launching its first energy drink, named "Predator Shot," which is an extension of the product line from its gaming PC "Predator" series.

Chen said the PC market is mature with a lot of competition and that Acer cannot afford to just sit there to wait for any positive change under such circumstances.

Instead, Chen said, Acer has to do more, vaulting itself over the business boundary, which is why it is seeking to become a lifestyle brand by selling beverages related to its core PC business.    [FULL  STORY]