Focus Taiwan
Date: 2018/05/13
By: Liao Yu-yang and Elizabeth Hsu
Taipei, May 13 (CNA) Chunghwa Telecom Co. (中華電信), Taiwan’s largest telecom
CNA file photo
company, could be punished for failing to address “chaos” in society that the firm triggered last week with its flash mob-style launch of a NT$499 (US$16.75) monthly 4G plan for unlimited data transmission.
The telecom service provider has sparked frenzied buying since it kicked off a week-long sale of the special package Wednesday.
The promotional move then drew Taiwan Mobile Co. (台灣大哥大) and Far EasTone Telecommunications Co. (遠傳電信), the second- and third- largest telecom firms in the country, to follow suit by introducing almost identical plans for fear of losing subscribers.
The NT$499 flat-rate package was such a big incentive that consumers crowded all outlets of the companies across the country, forcing front-desk employees to work overtime to process a sudden surge of massive orders. [FULL STORY]