EDA Rhinos renamed Fubon Guardians after Fubon takeover

Focus Taiwan
By: Lin Hung-han and Evelyn Kao

Taipei, Nov. 15 (CNA) Fubon Financial Holdings Co. Ltd. (富邦金控) has changed the name of the EDA Rhinos (義大犀牛) to Fubon Guardians (富邦悍將) after it took over the Chinese Professional Baseball League (CPBL, 中華職棒) team last month, the company said Wednesday.

Fubon Financial’s subsidiary, Fubon Sports and Entertainment Co., has purchased the EDA Rhinos (義大犀牛) for NT$300 million (US$9.47 million) and officially took over the team Nov. 1.

Since the takeover, the timing of an announcement of the team’s new name, mascot and trademark had become a major concern among fans.    [FULL  STORY]