Two companies have rolled out instant noodle bowls at the incredible price of NT$248
Taiwan News
Date: 2018/09/04
By: Huang Tzu-ti, Taiwan News, Staff Writer
TAIPEI (Taiwan News) – Instant noodles are no longer the byword for low-priced
Beef noodle by Uni-President (left) and chicken noodle by Namchow (right)(Photo by CNA)
delicacies in Taiwan as two brands battle it out in a high-end market with products set at the over-the-top price of NT$248 (US$8) a bowl.
Uni-President Enterprises Corporation (統一), one of the leading food manufacturers in Taiwan, has been testing the waters of Taiwan’s top dried precooked noodle market with the NT$248 beef noodle (滿漢御品牛肉麵) launched two years ago, reported CNA.
Over 50,000 bowls of the product have been sold since it hit the market, despite a price tag rivaling those available at five-star hotels, raking in over NT$10 million (US$322,500) in sales. The stellar figures have prompted the company to increase its availability to e-commerce platforms apart from convenience stores. [FULL STORY]