HTC April sales dip to 13-year low

Focus Taiwan
Date: 2018/05/05
By: Jiang Ming-yan and Frances Huang 

Taipei, May 5 (CNA) Taiwan-based smartphone brand HTC Corp. continues to feel the pinch from stiff competition in the global smartphone market, reporting its lowest sales figures for April in more than 13 years.

In April, HTC posted NT$2.1 billion (US$70.71 million) in consolidated sales, down 24.18 percent from a month earlier and 55.47 percent from a year earlier.

The April figure was the lowest monthly sales for HTC since August 2004, when the company’s revenue stood at NT$2.05 billion. It was the third consecutive month HTC has reported sales under NT$3 billion.

Market analysts said the weaker sales numbers reflect a product vacuum at HTC, which did not launch a new flagship product to boost buying interest in April, while its efforts to expand into the virtual reality business have failed to revive the company’s fortunes.    [FULL  STORY]