HTC brings VR to Adidas’ design, development processes

Focus Taiwan
Date: 2019/11/09
By: Jiang Ming-yan and Frances Huang

Taipei, Nov. 9 (CNA) Taiwan-based smartphone brand HTC Corp., which had become a leader in the virtual reality business, has been working with the German footwear company Adidas to optimize its design and production process.

Using its VIVE VR System and The Wild software, HTC said, it has helped Adidas create a virtual space to asses, test and change designs, all in a 3D process.

The shared virtual space allows Adidas teams to save time and make better decisions as they work together on products, HTC said.

As a result of the faster product storytelling and assessment, the process has also become more cost-effective for the footwear company, HTC said.    [FULL  STORY]