Gen 13 Air Jordans made with Taiwan lasers
Taiwan News
Date: 2017/12/03
By: Renée Salmonsen, Taiwan News, Staff Writer
TAIPEI (Taiwan News) — After a rough year for Nike, the company announced they will shift their
Nike hopes to streamline production process. (Photo: Flickr)
manufacturing strategy to the adopt production innovations used by Taiwan’s Feng Tay Enterprises Co, Ltd. (豐泰), reports Commonwealth Magazine.
The announcement addresses the company’s manufacturing strategy, namely that Nike is ready to keep up with other big names in shoes and integrate 11 new automated technologies into their production process, including automated airbrushes, computer-designed patterns, laser cutting, and laser stitching.
As a result, the manpower used to create the 13th generation Air Jordan line will be decreased by 30 percent and the margin of overall output increased by 50 percent. [FULL STORY]