Sports brands see women’s market surging in Taiwan

Focus Taiwan
Date: 2015/04/03
By: Lee Hsin-Yin

Taipei, April 3 (CNA) Major sports brands have seen increasing potential in the women’s market in Taiwan, launching female-exclusive events to tap into this less-traditional consumer base.

Adidas, which has been holding a women’s training camp since March 28 for a month-long shopping campaign, said the event has attracted nearly 4,000 attendants as of Thursday.

While most of the training programs are free, tailored services including photo shoots, make-up and health product sampling are especially popular, the sports brand said.     [FULL  STORY]