Radio Taiwan International
Date: 05 March, 2019
By: Shirley Lin
Wei Jui-ting’s own brand of rice
A young rice farmer from Taitung has built up a brand and found an eager market in a place where Taiwanese rice is largely unknown: Hong Kong
Wei Jui-ting is an enterprising young man. This farmer from southeastern Taiwan has won praise for his rice in Hong Kong.
Rice imported into Hong Kong is subject to quota restrictions, with most imports coming from Thailand.
Still, Wei has broken into the market. After bringing some of his rice to Hong Kong last year, he received an order for four metric tons of rice to be delivered in June. He has also signed a three-year contract with Hong Kong buyers.
Now, Wei could well be the first Taiwanese farmer to enter the Hong Kong market with his own independent brand. [FULL STORY]