Corporate culture keeps Taiwan’s products stuck at the back of the global shelf .
The News Lens
Date: 2018/05/19
By: Chris W. Hubbard 
Photo Credit: Deposit Photos / TPG
Examples of well-thought-out brand communications exist in Taiwan, yet much of Taiwan’s international (English) brand communications is appalling. Brand names, website content, advertising, signage, packaging descriptions and social media efforts are often poorly considered.
Take Tricky Taipei’s recent exposure of the dreadful brand communications by the Taiwan Tourism Bureau — barely legible, grossly amateur communications are being shared with the world. The Taiwan Tourism Bureau in New York has since apologized publicly for the “social media fiasco,” but the damage done will be hard to repair. At best, bad brand communications can result in people ignoring messages, and at worst, it can cripple a business – driving consumers elsewhere.
What could cause brand communications to become so bad? In my experience as a communications strategist in Taiwan, there are eight contributing factors: [FULL STORY]