Subway car ad promoting Taiwan tourism wins U.S. advertising award

Focus Taiwan
Date: 09/07/2020
By: Huang Tzu-chiang and Chiang Yi-ching

Singapore, Sept. 7 (CNA) A subway car advertisement that resembles an old-style Taiwanese bathroom recently won a U.S.-based advertising award, the Singapore branch office of Taiwan's Tourism Bureau, which commissioned the ad, said on Monday.

The ad was featured in a subway car on Singapore's Mass Rapid Transit (MRT) system last year from October to November, and its design won a Silver award in the Outdoor category of this year's Summit Creative Award, said Trust Lin (林信任), the branch's director.

The ad also won Silver in this year's Muse Creative Awards, which were presented in April, Lin added.

The ad promotes traveling to Taiwan's small towns. With a theme of small-town Taiwanese life, it recreates a retro Taiwanese bathroom inside the subway car through elements such as a mosaic-tiled bathtub, yellow rubber duck and bath ladle, according to Lin.    [FULL  STORY]