Taiwan promoting another street food following success of beef noodles

Focus Taiwan
Date: 2017/05/24
By: Huang Ya-juan and Lilian Wu

Taipei, May 24 (CNA) Taiwan is going to promote another of its popular local street food, braised pork on rice (滷肉飯), following the success in marketing beef noodles, a dish that has been heavily promoted.

The Department of Commerce under the Ministry of Economic Affairs will sponsor the Taiwan braised pork on rice festival, inviting between 50 and 100 shops famous for the dish to take part in the festival.

The officials said that to project the image of Taiwan as a “country of delicacies,” it has targeted the street food for promotion, based on being included as one of Taiwan’s best foods by such international media as CNN and its attraction from many tourists.    [FULL  STORY]