EARLY BIRD SPECIAL: Despite pricing its trial rate plan at half of what Taiwan’s three biggest telecoms have offered, Taiwan Star urged rivals to forgo a price war

Taipei Times
Date: Mar 11, 2020
By: Lisa Wang / Staff reporter

Taiwan Star Telecom Co (台灣之星) yesterday launched a rate plan for 4G subscribers to try its 5G technology at less than half the price of similar trial packages offered by the nation’s three biggest telecoms, signaling the possible start of a 5G price war.

With its new “early bird” packages, Taiwan Star offers subscribers two-year, 4G rate plans of at least NT$599 (US$19.94) with unlimited data that are to upgrade to 5G once services launch.

Subscribers can start the trial plan now or withhold the package until the commercial launch of 5G services in the fourth quarter, Taiwan Star said.

The NT$599 plan was first launched in Taiwan in 2014, when Taiwan Star entered the telecom market and began rolling out unconventional rate plans to sabotage the pricing schemes of the nation’s three largest telecoms.    [FULL  SORY]