The Chinese market is the grand prize for instant noodles; how did South Korea rise to number one?
The News Lens
Date: 2018/02/21
By: Abby Huang
“Master Kong” brand instant noodles were once the best-selling instant noodles in China by
Photo Credit:bigbirdzCC BY 2.0
a wide margin, but have since fallen out of favor.
When Taiwanese and Japanese instant noodles first entered the Chinese market in the 1990s, the local competition wasn’t impressive. Brands like “Huafeng” only had salt and MSG for flavoring — they could allay one’s hunger, but you couldn’t really call them delicious.
When the Japanese brand Nissin entered the Chinese market, they had better-tasting products, but were a few times more expensive than Huafeng, not heavily flavored and were generally viewed as not worth the price. [FULL STORY]
