The series of the promotional activities is aimed at turning visiting a hot spring into a daily habit in Taiwan.
Taiwan News
Date: 2017/09/28
By: George Liao, Taiwan News, Staff Writer
TAIPEI (Taiwan News)—Taiwan’s Tourism Bureau launched the “2017-18 Taiwan Hot
The series of the promotional activities is aimed at turning visiting a hot spring into a daily habit in Taiwan. (Photo courtesy of the Tourism Bureau)
Spring” festival that will see hot spring areas across Taiwan holding a series of promotional activities for the remainder of this year and going into next year, including promotion of the “new hot spring style” concept that encourages people to make visiting a hot spring into a daily habit.
Most Taiwanese people are under the mistaken impression that going to a hot spring is not a part of daily life but a luxury to enjoy only in the seasons of autumn and winter, according to the bureau. The concept is contrary to the prevailing view among people of other countries that visiting a hot spring is health-enhancing activity that can be done year-round.
This misconception has created the hot spring off-season in Taiwan, according to the Tourism Bureau. Therefore, the series of the promotional activities is aimed at turning visiting a hot spring into a daily habit in Taiwan and giving a strong boost to Taiwan’s hot spring tourism, according to the bureau. [FULL STORY]
