The News Lens
Date: 2017/10/24
By: Mark Stocker

Taiwan is an engine of global sportswear and textile innovation, providing much of the

Photo Credit: Depositephotos

knowhow that goes into garments and equipment made by companies like Nike, Adidas and Under Armour. Yet few people know of Taiwan’s contribution to their clothes, and the country must do more to cultivate its brand image with end consumers.

Outdoor sports are all the rage in Taiwan today. Interest in running, cycling, hiking, and camping has experienced tremendous growth in recent years. Last year alone there were more than 600 running races hosted on the island—that’s the equivalent of a staggering 1.7 events per day! Taipei City is now home to hundreds of micro-gyms and running clubs, and the city’s bike paths are overflowing with cyclists. This interest in outdoor sports has been matched by growing demand for branded performance sportswear. Little known to many, however, the technology and know-how that puts the performance in performance sportswear originates from right here in Taiwan.    [FULL  STORY]