MediaTek reconquers ground in China

RECOVERY: The company said an improved product portfolio has helped it increase its market share in China to more than 40% and win contracts from Xiaomi and Oppo

Taipei Times
Date: Jun 16, 2018
By: Lisa Wang  /  Staff reporter, in Hsinchu

Handset chip designer MediaTek Inc (聯發科) yesterday said it won back market share

MediaTek Inc CEO Rick Tsai, left, and chairman Tsai Ming-kai smile for photographers at a news conference yesterday at the end of the company’s annual shareholders’ meeting at its Hsinchu headquarters.  Photo: CNA

in China as its two-year “recovery plan,” which includes an improved product portfolio, yielded early results.

The plan was initiated in summer last year, after the Hsinchu-based firm hired chief executive Rick Tsai (蔡力行) to guide the company out of the woods.

A flawed product portfolio in 2016 dealt a blow to MediaTek’s market position and financial performance last year.

“Since the middle of last year, we have seen some recovery in terms of [demand for] customer ‘design-in’ and profits,” MediaTek chairman Tsai Ming-kai (蔡明介) told a news conference following an annual shareholders’ meeting, meaning that more phone vendors are using MediaTek’s chips.   [FULL  STORY]

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