CRITICAL MASS: As foreign Web shops are gaining territory in Taiwan, the company said it plans to break into the Chinese and other Asian markets in search of scale advantages

Taipei Times
Date: Jul 10, 2018
By: Ted Chen  /  Staff reporter

Eastern Home Shopping & Leisure Co Ltd (EHS, 東森購物) yesterday announced plans to list its newly acquired cross-border e-commerce unit in Hong Kong to finance expansion into more Asian markets.

The company is planning a the listing in the second half of next year for Strawberry Cosmetics Holdings Ltd BVI, which operates Strawberrynet.com, an online store that says it serves 210 countries and supports 36 languages.

An initial public offering in Hong Kong would allow for greater fundraising flexibility to back ventures into the Chinese and other Asian markets, said Gary Wang (王令麟), chairman of Eastern Media Group (東森集團), the parent company of EHS.

Wang said he aims to build a vertically integrated e-commerce supply chain centering on Strawberrynet’s global network of suppliers and vendors to break into the Chinese market.    [FULL  STORY]