Forbes
Date: NOV 27, 2017
Rob Cain , CONTRIBUTOR
Opinions expressed by Forbes Contributors are their own.
The Bollywood drama-comedy Secret Superstar has made its first foray into the critically
important Greater China territories of Taiwan, Hong Kong, and mainland China, and with its strong start in Taiwan, all signals are go for a big box office run across the region.
Because the Advait Chan-directed, Zaira Wasim and Aamir Khan-starring film won’t release in China until 2018, Taiwan will in the meantime serve as a useful bellwether from which to estimate Secret Superstar’s future PRC numbers.
Secret Superstar opened to NT$2.5 million/US$86,000/₹56L in 18 theaters in Taiwan’s capital city of Taipei during its first three days, which isn’t too far behind the NT$3.1 million/US$103,000/₹67L that Dangal collected from 17 theaters in its opening frame this past March. The per-screen averages were (and I’ll dispense with Taiwan dollars here in favor of US dollars) $4,778 for Secret Superstar versus $6,078 per screen for Dangal.
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