Acer plans March launch for new laptop lines

The China Post
Date: February 11, 2017
By: The China Post news staff

TAIPEI, Taiwan — Taiwan-based personal computer giant Acer Inc. plans to launch gaming and ultra-thin notebook models this year in hopes of making up for an estimated 3 to 5 percent increase in the costs of some key parts and components, a top company official said on Friday.

Acer President Lin Chia-chang (林佳璋) told a press conference that his company was striving to score higher than market level sales growth this year by maintaining a competitive pricing strategy.

Since the firm’s Swift ultra-thin notebook series was launched late last year, the series has won wide acclaim from consumers, Lin said.

This year, he said, the company planned to unveil more new models, including Swift 5 and Predator 21X gaming laptops with curved screens and the V Nitro laptop series.

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