Asia-Pacific home appliance sales buck global trend in H1 2015

Want China Times
Date: 2015-09-14
By: CNA

The global market for major domestic appliances posted negative growth in the first six

Crowds of customers at a home appliance store in New Taipei, Sept. 12. (File photo/Meng Hsiang-chieh)

Crowds of customers at a home appliance store in New Taipei, Sept. 12. (File photo/Meng Hsiang-chieh)

months of 2015, but key markets in the Asia-Pacific region, including Taiwan, turned in an overall positive performance.

From January to June this year, the Asia-Pacific region reported a 1% increase in the sales volume and a 2% increase in the sales value of refrigerators, washing machines and air conditioners, market research firm GfK Group said in a Sept. 10 report.

According to the group’s findings, global sales of major domestic appliances by volume were down 1% but revenue surged 9%.

GfK said Asia-Pacific countries generally reported demand growth of between 1%-34% for major domestic appliance sectors. The only exceptions were South Korea, Malaysia and New Zealand, where sales volume declined by 7%, 4% and 4%, respectively.     [FULL  STORY]

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