Asustek counting on ZenFone 3 boost

SMARTPHONE ZONE:The company said it would start mass production of its latest phone in July and has set a goal of a 25 percent increase in sales over last year’s results

Taipei Times
Date: Apr 11, 2016
By: Lauly Li / Staff reporter

Asustek Computer Inc (華碩) hopes the launch of its next-generation smartphone — the ZenFone 3 — in June will help boost growth momentum in the second half of this year, a company official said on Friday.

“We expect to introduce the new flagship smartphone at the end of June and start mass production in July,” Asustek chief financial officer Nick Wu (吳長榮) said in a telephone interview.

Together with the launches of other handsets in the second half of the year, the company aims to sell 25 million smartphones this year, an increase of 25 percent from last year’s 20 million units.

The company in February cut its annual shipment target for smartphones from 30 million units to 25 million units.     [FULL  STORY]

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