Asustek Computer Inc. retained its position as the most valuable brand in Taiwan in 2017

Taiwan News  
Date: 2017/11/22
By:  Central News Agency

Taipei, Nov. 21 — PC brand Asustek Computer Inc. (華碩) retained its position as the

most valuable brand in Taiwan in 2017, according to the latest brand rankings released by the Ministry of Economic Affairs (MOEA) Tuesday.

However, the latest list shows that Asustek’s brand value fell 4 percent from a year earlier to US$1.678 billion.

The MOEA said while rising competition in the global market impacted Asustek’s brand value to some extent this year, the PC vendor remains competitive and is looking to enter the smartphone and gaming PC arenas and maintain its market visibility.

The ministry has announced the annual top 20 Taiwanese brands by value since 2003 and this year commissioned U.K-based brand consultancy firm Interband to conduct the 2017 Best Taiwan Global Brands survey.    [FULL  STORY]