Date: March 23, 2016
Taiwan’s high-quality and value for money beauty masks are selling like
hotcakes with overseas visitors and playing a vital role in boosting exports of locally produced skincare products.
The diverse range of products feature such ingredients as bird’s nest with collagen, hyaluronic acid, milk, pearl barley, rare herbs, vitamin C and white tea. They are considered must-buy souvenirs by tourists, ranking alongside Taiwan’s signature items like oolong tea and pineapple cakes.
Taiwan External Trade Development Council (TAITRA) statistics revealed that exports of beauty masks and related product grew 12.95 percent in 2015 to US$204 million. This contrasts with a drop off in the nation’s total shipments of 10.6 percent for the same period.
Patty Yen, a manager with TAITRA’s Market Development Department, said the strong shipment numbers reflect Taiwan’s rising reputation in the international beauty products market.
“Taiwan is now seen as a premium brand for many visitors throughout Asia,” Yen said. “The local lifestyle of health and sustainability also enhances the appeal of consumer goods made in Taiwan.” [FULL STORY]