The China Post
Date: April 14, 2017
By: Christine Chou and Alan Fong
TAIPEI, Taiwan — What a week for PR blunders. In the footsteps of Pepsi and United Airlines, one Taiwan company wandered into its own PR nightmare this week. Supermarket chain PX Mart’s CEO Hsu Chung-jen (徐重仁) is being raked over the coals for “insensitive” comments made Tuesday.
Successful PR campaigns, especially as social media campaign targeting younger customers, have helped shape PX Mart into one of the most recognizable brands in the country. But Hsu’s remarks — that young people are spending too much money and should instead try to be more frugal, like the young people of his time — triggered enormous online outrage, with some netizens going so far as to call for a boycott.