Radio Taiwan International
Date: 13 May, 2020
By: Shirley Lin
Commemorative liquors to mark upcoming start of President Tsai Ing-wen’s second term in office. (CNA photo)
Kinmen Kaoliang Liquor Inc.is breaking with tradition by ditching the stiff, formal Chinese phrases it normally prints on the labels of its liquors commemorating presidential inaugurations. Instead, it has chosen lighthearted phrases this time around. Indeed, the whole aesthetic of the labels is taking a turn for the carefree.
For instance, one of the commemorative liquors will feature a label with a cartoon-like image of the president.
Two other commemorative liquors will come with labels featuring Taiwanese landmarks. The calligraphy on these labels will read “confident, brave Taiwanese people”, a nod to the Taiwanese people’s courage in the face of COVID-19. [FULL STORY]
