Radio Taiwan International
Date: 2018-01-04

The culture minister, Cheng Li-chun, says the broadcast of a promotional ad for a Chinese

TV show is illegal without government approval.

Cheng’s comments came Thursday after an ad for the variety show 2018 Trust in China was broadcast on a large LED screen in downtown Taipei two days earlier.

Cheng said ads for programs made in China are subject to rules introduced by the Mainland Affairs Council (MAC). The MAC is Taiwan’s top China policy-making body.

Cheng said, “Productions made in China must be reviewed and approved by the culture ministry. An ad for [programs] is permitted only after approval. The ministry [also] has rules governing the broadcast and release of programs made in China. The program 2018 Trust in China did not receive permission. Therefore, in line with the rules of the Mainland Affairs Council, the ad for the program is not allowed in Taiwan.”    [FULL  STORY]