Car sales hurt by ‘Ghost Month’ taboo; imported models gain foothold

Focus Taiwan
Date: 2017/10/04
By: Tien Yu-pin and Frances Huang

Taipei, Oct. 4 (CNA) The car market has felt the impact of Ghost Month, when many

Image taken from Pixabay

local consumers tend not to buy big-ticket items to avoid bad luck, with sales falling more than 10 percent in September month-on-month, according to government statistics released Wednesday.

However, imported cars made a strong showing, with market share accounting for almost 50 percent in Taiwan, largely on the back of effective pricing strategies, market analysts said.

In September, local car sales totaled 31,375 units, down almost 15 percent from August, and also down 6.2 percent from a year earlier, the statistics indicate.

Ghost Month kicked off Aug. 22 and ran through Sept. 19 this year.   [FULL  STORY]

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