The company targets to sell 10,000 scooters in 2017
By: Matthew Lubin, Taiwan News, Staff Writer
China Motor Corporation (中華汽車) plans to cooperate with county governments to promote low-carbon
vehicles, according to a company press release. The company has begun cooperation with Tainan for its e-moving electric scooters.
The company launched its “one mile of low carbon, one mile of happiness” (一哩低碳一里幸福) campaign in Houbi District on Feb. 22. It will provide 21 community leaders with free e-moving scooters and access to charging stations, with the district becoming the first demonstration area in Tainan with the charging stations. It has even set up a rental station at Wumile Restaurant (無米樂米食館).
As the district relies heavily on rice production, the use of zero-emission vehicles would improve the quality of the local agricultural industry. Eighty percent of the residents are engaged in rice production and related industries.
China Motor has been diversifying its marketing strategy in recent years and entered the tourism market with a push to partner with rental agencies in Penghu, Matsu and Green Island, as well as other tourist destinations in Taiwan. [FULL STORY]