QUEUING CUSTOMERS: The NT$499 flat-rate package should broaden the telecom’s customer base, but is offered at below cost so should not affect revenue, the firm said
Taipei Times
Date: May 12, 2018
By: Lisa Wang / Staff reporter
Chunghwa Telecom Co (中華電信), the nation’s biggest telecom, yesterday said it is
Chunghwa Telecom Co president Sheih Chi-mau, left, speaks to the company’s chairman, David Cheng, during a news conference in Taipei yesterday to discuss the company’s introduction of a NT$499 flat-rate package on Tuesday. Photo: CNA
sticking to its financial forecast this year, as its NT$499 flat-rate package should have only a minor effect on its profit and revenue.
Launched on Wednesday, the company’s new deal has resulted in unprecedented queues of people wanting to switch to the bargain package outside its stores over the past three days.
Chunghwa Telecom said the new rate plan aims to counter competition from its rivals, who have been enticing new subscribers with low-cost tariffs.
“The new strategy is a reaction to the external environment,” chairman David Cheng (鄭優) told a media briefing. “We do not want to see a price war, but we have to fight back when there is a war.” [FULL STORY]
