Coloring books flying off shelves in Taiwan

Focus Taiwan
Date: 2015/07/29
By: Chen Cheng-wei and Christie Chen

Taipei, July 29 (CNA) Coloring books for adults have been selling like hot cakes in Taiwan, 201507290034t0001accounting for half of the top 10 titles on the bestselling list of the country’s largest online bookstore last week.

The Chinese version of Scottish illustrator Johanna Basford’s coloring book “Secret Garden” has been No. 1 on the bestselling list of Chinese books on for the past four weeks, according to the latest information on the company’s website.

In the period July 19-25, five of the 10 bestselling titles on the list were coloring books for adults.

Last week, a copy of “Secret Garden” was being sold every 30 seconds on the online bookstore, and over 1,000 pre-orders for Basford’s coloring book “Enchanted Forest” were placed within three hours after pre-orders went live this month.     [FULL  STORY]

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