Focus Taiwan
Date: 2015/07/26
By: Lo Hsiu-wen and Christie Chen

Taipei, July 26 (CNA) As the number of smartphone and tablet computer users in Taiwan

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continues to rise, e-commerce service providers and online gaming and instant messaging companies are introducing new services to tap into the country’s mobile payment market.

One such company, Pi Mobile Technology Inc. which is a mobile payment arm of Web portal PChome Online Inc., on July 1 launched a “shopping wall” system that allows customers to make purchases by scanning the QR codes of products advertised on billboards and posters.

PChome Chairman Jan Hung-tze (詹宏志) said the “shopping wall” system makes it easier for merchants to sell their products. It takes a lot of money to maintain a store, while all that is needed for the shopping wall is a billboard, he said.     [FULL  STORY]