BIG SELL: IMAX and Warner Bros’ deal to develop a VR experience based on ‘Justice League’ was a successful example of content that generates profits, Jason Chen said

Taipei Times
Date: Jan 02, 2018
By: Lauly Li  /  Staff reporter

Acer Inc’s (宏碁) strategy on developing its virtual reality (VR) business is not only to target commercial clients, but is also to focus on building content that has the potential to be profitable, Acer chairman and chief executive Jason Chen (陳俊聖) said.

“After we entered the VR industry, we realized that content is key for the business. We need to determine what kind of content can make a profit, otherwise we would just waste a lot of time making contents that does not sell,” Chen told a media gathering at Acer’s headquarters in New Taipei City’s Sijhih District (汐止).

Chen said that was why Acer has collaborated with IMAX Corp to set up the IMAX VR Content Fund — which the board of the Taiwanese company in November 2016 approved a US$10 million investment to jointly create VR content.

IMAX and Warner Bros Home Entertainment’s deal on developing an interactive VR experience based on Warner Bros Pictures’ Justice League, which was partly financed by the IMAX VR Content Fund, was a successful example of content that generates profits, Chen said.    [FULL  STORY]