Focus Taiwan
Date: 2019/11/23
By: Tsai Peng-min and Frances Huang

Taipei, Nov. 23 (CNA) FamilyMart, one of Taiwan's leading convenience store chains, has started to sell the world's first plant-based burger patties — Beyond Burger — produced by California-headquartered Beyond Meat.

FamilyMart said Beyond Meat's vegetarian burger patties are made from a variety of protein-based food products including non-genetically modified peas, rice protein, potato starch, canola oil, coconut oil, and beetroot, and has a meat-like taste.

According to FamilyMart, the beet juice even allows the product to "bleed" and its iron content is twice that of beef, offering a a new option for vegetarians.

Since it is upbeat about strong demand for plant-based meat, which could hit US$85 billion worldwide by 2030, FamilyMart said it has decided to introduce Beyond Meat products to consumers here, making it the first convenience store chain in Taiwan to offer plant-based meat.
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