CTFA inks deal with publisher Taiwan Tohan

Taipei Times
Date: Mar 04, 2017
By: Jason Pan / Staff reporter

The national soccer team has added a new sponsor and gained a media outlet for added publicity after signing a deal with Taiwan Tohan Co, which is the publisher of Soccer One, the nation’s only magazine about professional soccer.

Taiwan coach Kazuo Kuroda, Chinese Taipei Football Association (CTFA) chairman Lin Yung-cheng and CTFA secretary-general Chen Wen-jen signed the sponsorship agreement with Taiwan Tohan Co president Yoshiyuki Saiki in Taipei yesterday.

The deal makes Soccer One the official publication of Taiwan’s men’s and women’s soccer teams. The quarterly Chinese-language magazine is to feature analysis and news stories about the teams.

“This is a great stride forward. The magazine will help to promote the game’s development, generate a national passion for soccer and attract more fans to follow the teams. It will make the players feel proud to represent the nation,” Lin said.     [FULL  STORY]

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