Date: Sep 15, 2015
By: Loa Iok-sin and Su Fang-ho / Staff reporters
The Democratic Progressive Party’s (DPP) latest piggy bank campaign has proven
successful, perhaps just not exactly the way it planned.
The party has been giving out small piggy banks to its supporters, encouraging them to fill the banks and return them to the party as a form of small-scale fundraising.
However, DPP lawmakers’ offices said that party headquarters could not keep up with supporters’ demand for the banks, as many were being kept as souvenirs, so the party has had to produce a “souvenir version” that supporters can keep after turning in the original ones.
The “souvenir version” piggy banks, which were released yesterday, have DPP presidential candidate Tsai Ing-wen’s (蔡英文) signature on them, DPP spokesperson Cheng Yun-peng (鄭運鵬) told a news conference in Taipei.
The DPP first used piggy banks as a fundraising strategy in 2011 as part of Tsai’s campaign for the 2012 presidential election, after three children had donated the contents of their piggy banks to her campaign. [FULL STORY]