Fubon to shift its banking focus

CUTTING STATE LOANS:Taipei Fubon Commercial Bank said it would be driven by demand from self-employed individuals and small and medium-sized businesses

Taipei Times
Date: Aug 26, 2017
By: Ted Chen / Staff reporter

Fubon Financial Holding Co (富邦金控) yesterday said that its banking subsidiary would shift its focus toward individual customers while improving the unit’s online tools.

Incoming Taipei Fubon Commercial Bank president (台北富邦銀行) Roman Cheng (程耀輝) said the company is creating a new platform to consolidate client and product information data across departments to improve cross-selling
Cheng, who is to assume the role at the beginning of next month, said Fubon Commercial Bank’s customer data is organized according to product classes, which makes it difficult for client relations staff to recommend alternatives for them.

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