By: George Liao, Taiwan News, Staff Writer
TAIPEI (Taiwan News)–Global sales of smartphones to end users increased 9.1 percent
year on year in the first quarter of 2017, totaling 380 million units, according to Gartner, Inc. Mobile phone buyers are spending more to get a better phone, resulting in the rise in average selling prices of types of phones.
The shift in buyer preference is positively affecting Chinese manufacturers such as Huawei, Oppo and Vivo in their strategy to build desirable features at affordable prices. Their combined market share in the first quarter of 2017 accounted for 24 percent, up 7 percentage points year on year.
“The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped with innovative features,” said Anshul Gupta, research director at Gartner. “Furthermore, aggressive marketing and sales promotion have further helped these brands to take share from other brands in markets such as India, Indonesia and Thailand.” [FULL STORY]