Hon Hai taps ex-Saatchi ad exec for marketing role

The China Post
Date: December 24, 2016
By: The China Post news staff

TAIPEI, Taiwan — Advertising executive Freddie Yuan (袁學智) confirmed Friday he has been invited by Hon Hai to serve as the group’s chief marketing officer (CMO).

Yuan made the confirmation when asked by the Central News Agency about a recent Facebook post concerning the role at Hon Hai.

Sources said Hon Hai, a Taiwanese electronics contract manufacturer headed by business tycoon Terry Guo (郭台銘), had created the CMO post for Yuan.

The sources said Yuan was expected to help Hon Hai work out strategies for promoting the group’s LCD TVs, smart household electrical appliances and mobile phones.    [FULL  STORY]

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